As we enter the summer event season in the UK, Etherlive and Spindlewood, two companies renowned for delivering innovative technology solutions to the UK's top event operators including IMG, AEG, DP Tour, the Royal Horticultural Society, and Glastonbury will rebrand to PMY Group effective 1 July.   The rebranding reflects the ongoing integration of these businesses into PMY, a global leader known for its technology expertise in event and venue infrastructure, experience, and intelligence.   Since the acquisitions of Etherlive in October 2022 and Spindlewood in March 2023, both companies have aligned operations and delivery to support significant growth. This growth has allowed an expansion in scale into Europe, upgraded warehousing and operations teams based out of Birmingham and delivery of innovations such as people counting. Though the branding is changing, the team remains the same, and the commitment to exceeding expectations and driving innovation is stronger than ever.   Tom McInerney, EGM of Event Technology, said, “This rebranding highlights our continued dedication to being leaders in event and venue technology. You can expect the same high standards and innovative solutions you associate with Etherlive and Spindlewood, now enhanced by the global strength and expertise of PMY Group.”   Charlie Brownridge, EGM of Event Technology, continued, “With the busy summer event season upon us, this rebranding comes at a perfect time. This change reflects our commitment to delivering cutting-edge event technology solutions and creating amazing experiences.   “Congratulations to our Etherlive and Spindlewood teams on their outstanding legacy and success. Their dedication and innovation have set a high standard, and I am excited about the www.pmygroup.com growth and new opportunities that this next phase will bring,” added Paul Yeomans, CEO of PMY Group.   Being part of PMY enables the event technology team to continue to offer even more comprehensive solutions and support, leveraging global resources and expertise. As PMY Group continues to grow from strength to strength the inclusion of the event technology team further supports the vision of being the single Technology Partner for the Live Environment.   PMY delivers tailored solutions that integrate and enhance every aspect of venue and event management. From foundational technology infrastructure that powers venues and events to experiential systems and sophisticated intelligence.   To learn more about PMY Group’s extensive global capabilities, visit our new home at Event Technology — PMY.